.png)
Meet Our Founder
Rickert Kruger didn’t just live the Dubai hustle — he turned it into a game. After a decade of navigating construction projects, property deals, delayed salaries, and Friday brunch “networking,” he decided the chaos deserved a board. With no corporate team and no big budget, Rickert handcrafted every job, property, and event card himself — blending real-life Dubai madness with strategy, satire, and plenty of “Inshallah” moments. Thousands of test rounds later, The Dubai Hustle is here: a game so real, you’ll swear you’ve lived it. Because in Dubai — on the streets or on the board — the hustle never stops.
Rickert Kruger didn’t just live the Dubai hustle — he turned it into a game. After a decade of navigating construction projects, property deals, delayed salaries, and Friday brunch “networking,” he decided the chaos deserved a board.
With no corporate team and no big budget, Rickert handcrafted every job, property, and event card himself — blending real-life Dubai madness with strategy, satire, and plenty of “Inshallah” moments. Thousands of test rounds later, The Dubai Hustle is here: a game so real, you’ll swear you’ve lived it.
Because in Dubai — on the streets or on the board — the hustle never stops.
It began like most Dubai stories — with a coffee, a complaint, and a wild idea. Rickert was mid-rant about late salaries, overpriced rent, and the daily circus of expat life when it hit him: this is basically a board game already. Why not turn the city’s chaos into something you can laugh about? A game where every payday is a gamble, brunch is a tactical move, and one bad card can send you from penthouse living to sharing a room in Deira. Armed with nothing but a notebook, sarcastic humour, and too many “Inshallah, bro” moments to count, Rickert started sketching. Every block, job, property, and card came from real Dubai experiences — the wins, the losses, and the fines that still sting. Months (and countless test rounds) later, The Dubai Hustle was born — a game that captures the city’s magic, madness, and money-chasing spirit. Play it once, and you’ll swear it’s your life story… just with better dice.
_edited.png)
How it started
How It All Started
It began like most Dubai stories — with a coffee, a complaint, and a wild idea. Rickert was mid-rant about late salaries, overpriced rent, and the daily circus of expat life when it hit him: this is basically a board game already. Why not turn the city’s chaos into something you can laugh about? A game where every payday is a gamble, brunch is a tactical move, and one bad card can send you from penthouse living to sharing a room in Deira. Armed with nothing but a notebook, sarcastic humour, and too many “Inshallah, bro” moments to count, Rickert started sketching. Every block, job, property, and card came from real Dubai experiences — the wins, the losses, and the fines that still sting. Months (and countless test rounds) later, The Dubai Hustle was born — a game that captures the city’s magic, madness, and money-chasing spirit. Play it once, and you’ll swear it’s your life story… just with better dice.